Build a thriving business—even in tough times!
Maximize the customer-drawing power of regular live music performances

We offer a strategic plan designed to help businesses attract and retain loyal repeat customers through regular live music.

Unlike short-term performance events—which are primarily aimed at attracting new visitors—regular performances focus on building lasting relationships with customers, ultimately strengthening your brand presence over time.

All plans include the following services:

• Tailored artist proposals suited to your venue

• Sound equipment check and recommendations

• Monthly scheduling support

• Daily communication via dedicated LINE group

• Monthly performance reports

• Feedback analysis and improvement suggestions

Main Client Industries

• Hotels and Inns

• Wedding-related Businesses

• Shopping Malls

• Mid-size Restaurants

• Senior Care Facilities

• Funeral Service Providers

Our regular performance service is primarily used in store-based service industries.
While the common goal is to increase repeat customers, the strategic details vary depending on each client’s specific needs.

In the case of hotels

For hotels and restaurants

For restaurants

For senior care facilities

Can live music really help boost customer traffic?

If you’re reading this page, you’re probably already considering the idea of using live performances to help draw in customers.

However, to achieve lasting effects such as brand reinforcement and repeat customer growth, live performances need to be held several times a month for at leastsix months.Once established, live music can help sustain customer numbers even while reducing other advertising expenses.

Case Study: Hotel with 150 rooms
Comparison of new and repeat customers (2019)

POINT

Although seasonal fluctuations exist, repeat customers gradually surpassed new ones, resulting in reduced promotional costs.
In December, while the occupancy rate dropped to 50% due to seasonal factors, over 70% of that was from returning guests.

Short-term live music does not generate lasting results

We conducted a trial with several restaurants, sending performers for a single day with the goal of attracting more customers. The results are as follows:

Example: Short-Term Live Performance for Customer Attraction

Venue:Small privately-run restaurant
Goal:To attract more dinner guests with higher spending, as the venue mainly served lunch sets
Genre:Matched to the venue’s style (e.g., stylish jazz numbers)
Preparation:Posters placed outside the store 2 weeks prior, and special discounts offered on the day
Result:Only about 1% increase in new customers on the day, and the monthly attendance was nearly identical to the previous month. While not a failure, the impact was minimal. Consistent efforts might eventually attract repeat customers, but at this stage, cost-effectiveness is low.

Why are you considering inviting musicians to perform?

Most likely, you want to please your customers and increase the chance they will return. If people know there’s a place where they can occasionally enjoy live music, great food, and a relaxing atmosphere, word of mouth will gradually spread and help build your reputation.

However…

If the results don’t meet expectations, the costs may outweigh the benefits…

Is it not enough to simply introduce live music?

Our Regular Performance Plan is designed to maximize the customer-drawing power of live music and improve cost-efficiency. In addition to providing regular performances, we also offer strategic consulting—based on past successes—on how to effectively integrate live music into your venue from an early stage.

We aim to enhance the atmosphere of your venue and create lasting memories for your guests by combining your high-quality service with live music.

Boost your promotional power with live music + LINE messaging

For example, restaurants have had success using LINE, a free social messaging app, in combination with live music.

Your Venue × LINE × BanMusic = More Repeat Customers

To increase store revenue, you need both new customer acquisition and a strong base of repeat customers. BanMusic’s regular performance plan directly supports the latter. Having live music consistently—not just occasionally—raises the perceived quality of your venue.
However, music alone is not enough. The venue also needs to actively engage its audience through outreach.

Why don’t customers return?
A survey asking this question anonymously revealed that common reasons included:

“There was nothing memorable that made me want to come back.”
“The service was average.”
“No particular reason.”

In other words, the customers didn’t have a negative experience—they just didn’t find the place compelling enough compared to competitors.

If your venue doesn’t have a strong draw or isn’t actively promoting itself, you’re missing opportunities to bring customers back.

In reality, when you provide something the customer genuinely enjoys, the likelihood of them returning naturally increases. But if your offerings aren’t noticeably different from competitors, they’re unlikely to return unless you make a proactive effort to bring them back.

That’s why it’s important to create a direct communication channel for outreach. This gives you a chance to win back potential repeat customers. When attracting new guests, offering coupons or appealing content is key—and live performances can serve as one of those content tools.

BanMusic also provides consulting to help you set up these outreach channels.

One example is LINE Business Accounts, which many of you may already be familiar with. Account setup is free.
Even the free plan allows you to send up to 1,000 promotional messages per month—perfect for getting started.
(After 1,000 messages/month, a paid plan is required.)

Since LINE is free to use monthly, many businesses already use it as a contact channel. However, few are using it effectively for promotional outreach.

The main reason is that content used for outreach often becomes repetitive.
Smaller and mid-sized businesses tend to rely heavily on discounts, which can reduce profit margins. And many struggle to come up with message content beyond coupons.

That’s where live music comes in—it gives you fresh, engaging content to share with your audience.

The goal is to create a system where customers bring in more customers.

By implementing regular live music performances with the goal of boosting traffic, your ultimate aim should be to inspire guests to share their experiences and spread word-of-mouth.
In today’s world, it’s rare that a group of 20 people will watch a live performance and not a single one takes a picture. Likewise, it’s unlikely that none of them are active on social media.
People who frequently post online are always looking for content to share—live performances provide an ideal opportunity.
If you can consistently gather one positive review per day, your brand will steadily build toward a position that others in the same industry cannot easily compete with after one or two years.

Steps to Get Started

Client Testimonials

We’ve received many positive comments from clients who have used our service.

Regular Performance Plan Estimates

We offer three pricing plans to suit the size and scale of your business.

All plans include the following services:

• Tailored artist proposals to suit your venue

• Audio equipment inspection and recommendations

• Monthly scheduling

• LINE group setup for daily communication

• Monthly performance reports

• Feedback analysis and improvement suggestions

Live Artist Performances Available at All Venues

Music adds emotional depth to any special moment. Why not hire a professional artist to make it truly moving?
BanMusic features a wide variety of artists specializing in music and dance, allowing you to tailor your experience to your event’s needs.

Major Client Industries

• Restaurants

• Bridal services

• Hotels

• Retail stores

• Public and private facilities